Thanks to an excellent marketing campaign from Warner Bros., It has slowly but surely become one of the most anticipated event movies of the year. The first trailer got close to 200 million views in its first 24 hours, making it one of the most-watched trailers of all time. While 2017's other Stephen King adaptation (The Dark Tower) seems dead on arrival, there's real potential for It to turn into a breakout smash hit. Which is all rather amusing when you consider that most fans had viewed this film with a skeptical eye since the start, especially when Warner Bros./New Line and director Cary Fukunaga parted ways over creative differences. Amazingly, with director Andres Muschietti behind the camera, this first chapter of King's opus seems set to capture the tone of the book, while also updating the story for the modern audience that turned Netflix's Stranger Things into a massive success. After riding off the momentum of that spooky first trailer for months, WB has returned with a new trailer that manages to up the scare factor and deliver some truly horrifying moments. Check it out below!
That first teaser was almost unreasonably perfect, and it was always going to be a tall task for the marketing team to top that initial look. In fact, part of me thinks that they shouldn't have even tried. But this second trailer certainly does a good job of selling the sheer terror of this film, skipping the slow burn creepiness and jumping straight to the genuinely frightening moments. It starts with a lot of the stuff that we've seen already, but it quickly builds up a head of steam, using the shrieking sound of Georgie screaming "You'll float too!" to underscore some terrifying scenes. We also get a better look at Bill Skarsgard's Pennywise in this trailer, and he sure does look absurdly scary. I started the epic novel back in April after the debut of the first trailer, and while I wasn't able to finish King's 1,000+ page epic, I'm tempted to go back and knock that thing out. It looks like the kind of grand-scale horror that Hollywood has all but abandoned, and I hope that Muschietti has hit a home run here. Judging by the buzz, we're in for something special.
It hits theaters on September 8. Could we see the first true horror blockbuster of the modern era?
Image: WB/IMDB
That first teaser was almost unreasonably perfect, and it was always going to be a tall task for the marketing team to top that initial look. In fact, part of me thinks that they shouldn't have even tried. But this second trailer certainly does a good job of selling the sheer terror of this film, skipping the slow burn creepiness and jumping straight to the genuinely frightening moments. It starts with a lot of the stuff that we've seen already, but it quickly builds up a head of steam, using the shrieking sound of Georgie screaming "You'll float too!" to underscore some terrifying scenes. We also get a better look at Bill Skarsgard's Pennywise in this trailer, and he sure does look absurdly scary. I started the epic novel back in April after the debut of the first trailer, and while I wasn't able to finish King's 1,000+ page epic, I'm tempted to go back and knock that thing out. It looks like the kind of grand-scale horror that Hollywood has all but abandoned, and I hope that Muschietti has hit a home run here. Judging by the buzz, we're in for something special.
It hits theaters on September 8. Could we see the first true horror blockbuster of the modern era?
Image: WB/IMDB
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