As a film festival, South by Southwest is far from the prestigious event around. It's not a cinephile haven like Cannes, Toronto, or any other major fest that pops into mind. It has always been devoted to pure genre fare, mainly existing as a party for bloggers and a platform for the best studio comedies of the summer. But in a year where there literally are no good comedies for anyone to show off, the 2017 edition of SXSW took on a bit of a different approach. It ended up being the premiere spot for Edgar Wright's Baby Driver and David Leitch's Atomic Blonde, two of the most highly anticipated movies of the summer with huge sleeper hit potential (the former has already achieved that status as it creeps its way to $100 million). But perhaps most surprisingly, SXSW may have launched an Oscar favorite- James Franco's The Disaster Artist, a biopic of The Room director Tommy Wiseau. The film is in the vein of Tim Burton's classic Ed Wood, but with an all-star cast of Franco regulars. After New Line Cinema realized that they didn't know what to do with it, the studio partnered with indie icon A24 to release this highly acclaimed comedic adventure. Set for a prime Oscar release, the marketing campaign is beginning to kick into high gear with the release of a brief, but hilarious teaser trailer. Check it out below!
I have never felt compelled to watch Tommy Wiseau's The Room from start to finish, but I've enjoyed watching compilation videos of the most outrageous moments from the disasterpiece. And if you've never seen anything from this movie or have never even heard of it, let me just say this- it's unbelievably awful. So when I heard that James Franco would be bringing this story to the big screen, I was automatically intrigued. As a big fan of Ed Wood, I was excited to see another movie about an infamous director of horrible films, and as someone who loves the stuff that Franco and Seth Rogen do on a regular basis, I was thrilled to see their take on such an absurd story. And for this adaptation, Franco has brought along a cast that includes almost every single famous actor in Hollywood- Dave Franco, Alison Brie, Zoey Deutch, Zac Efron, Bryan Cranston, Sharon Stone, the list goes on and on.
Oh, and this teaser is perfect. Absolutely brilliant in every way. The critical point for A24's marketing campaign will be selling audiences who have never even heard of The Room, and while this teaser does a good job of pandering to midnight audiences who love Wiseau's schlock, it also works as a perfectly calibrated scene of comedic tension. It's a great first look that automatically generates interest in a fascinating character, and it is also laugh-out-loud funny. Franco looks tremendous as Wiseau, and the other Franco looks great as co-star Greg Sestero. I can't wait to see this one myself, and if it's as good as the buzz at SXSW indicates, we're in for a hysterical treat.
The Disaster Artist opens in limited release on December 1.
Poster: IMDB/A24
I have never felt compelled to watch Tommy Wiseau's The Room from start to finish, but I've enjoyed watching compilation videos of the most outrageous moments from the disasterpiece. And if you've never seen anything from this movie or have never even heard of it, let me just say this- it's unbelievably awful. So when I heard that James Franco would be bringing this story to the big screen, I was automatically intrigued. As a big fan of Ed Wood, I was excited to see another movie about an infamous director of horrible films, and as someone who loves the stuff that Franco and Seth Rogen do on a regular basis, I was thrilled to see their take on such an absurd story. And for this adaptation, Franco has brought along a cast that includes almost every single famous actor in Hollywood- Dave Franco, Alison Brie, Zoey Deutch, Zac Efron, Bryan Cranston, Sharon Stone, the list goes on and on.
Oh, and this teaser is perfect. Absolutely brilliant in every way. The critical point for A24's marketing campaign will be selling audiences who have never even heard of The Room, and while this teaser does a good job of pandering to midnight audiences who love Wiseau's schlock, it also works as a perfectly calibrated scene of comedic tension. It's a great first look that automatically generates interest in a fascinating character, and it is also laugh-out-loud funny. Franco looks tremendous as Wiseau, and the other Franco looks great as co-star Greg Sestero. I can't wait to see this one myself, and if it's as good as the buzz at SXSW indicates, we're in for a hysterical treat.
The Disaster Artist opens in limited release on December 1.
Poster: IMDB/A24
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