When I first read the concept for Seth Rogen and Evan Goldberg's Sausage Party a few years ago, I immediately thought it was comedic gold. An R-rated animated movie set in a grocery store? From the guys behind high-concept comedies like This is the End and The Interview? Count me in already. Maybe I have a really bizarre sense of humor, but the idea of watching "one sausage's quest to discover the truth about his existence" just straight-up tickles my funny bone. After Rogen and Goldberg announced the film, it bounced around a little bit before finally landing with Sony and Annapurna. And if the reaction from my friends (all 16-18 year olds) to this trailer is accurate, the studio could have a pretty sizable hit on their hands. This red-band trailer was retweeted thousands of times yesterday, and after the rough cut premiere at South by Southwest, this is slowly becoming a movie with quite a bit of buzz. But enough with what everyone else is thinking. Check out the raunchy red-band trailer for yourself.
In theory, an R-rated animated movie filled with sex, drugs and F-bombs is an extremely tough sell in Hollywood. But if every bit of marketing for Sausage Party plays out exactly like this initial red-band trailer, the sky is the limit for this movie. In a few years, this might be in the conversation for "Funniest Trailer of All Time." I've watched it maybe 20 times in the last day. Sausage Party looks so, so, so funny. A clever Toy Story twist blended with the timing and twisted smarts of Rogen is such a brilliant idea, and everything about this trailer is perfect. The prolonged set-up, the violent and hilarious food massacre, the riff on Saving Private Ryan- I've shown this trailer to a lot of people, and it plays like dynamite each and every time. But with Sausage Party, we might have something that transcends being a funny concept and becomes a great movie. Reaction at SXSW to a work-in-progress screening was enthusiastic, and even though the movie isn't finished, people started dropping the words "unprecedented" and "masterpiece." So this could be something special. Without a doubt, after this trailer, Sausage Party is one of my most anticipated movies of the summer.
Sausage Party stars Seth Rogen, Kristen Wiig, James Franco, Jonah Hill, Paul Rudd, Edward Norton, Michael Cera, Bill Hader, David Krumholtz, Danny McBride, Nick Kroll, Conrad Vernon, Craig Robinson and Salma Hayek and will hit theaters on August 12.
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