Fifty Shades of Grey was one of the biggest literary phenomenons to hit American shores in a long time, so the movie adaptation was always destined to be a smash hit. But I seriously doubt that anybody ever thought it would do this good. The R-rated erotic drama grossed $93 million over the four-day President's Day weekend, which is a truly spectacular number. It's three-day total was the highest ever for a February release and the fourth highest-grossing opening for an R-rated film in history (behind The Matrix Reloaded, The Hangover Part II and American Sniper). Although the film received a so-so "C+" Cinemascore, Universal (Fifty Shades' distributor) has nothing to worry about. The film cost only $40 million, and in addition to the $93 million grossed in the US, the film made $172 million overseas for a total worldwide opening of $265 million. Those are blockbuster numbers and we are definitely going to see more films like this coming down the pipeline.
Kingsman: The Secret Service, Matthew Vaughn's R-rated spy caper, was also a huge hit this weekend, snagging $41.7 million in second place. For a violent actioner like this, that's a truly spectacular opening. Positive reviews and good word of mouth ("B+" Cinemascore) helped carry the film through the weekend and will continue to help the film in the coming weeks. Kingsman cost $81 million, but Fox should have no trouble recouping their budget on this one. International box office has already been strong and a finish around $100 million in the US is likely. Hopefully we'll get to see more of these films, because Kingsman was flat-out terrific.
Paramount's The Spongebob Movie: Sponge Out Of Water continued its strong run this weekend in third place with $40 million. The animated film dropped only 27% from its debut weekend and will go on to make at least $175 million. Its current total is $103.1 million. In fourth place was American Sniper, which grossed $18.7 million in its fifth weekend at the box office. The film has grossed $306.4 million thus far and will finish with around $350 million. By the end of its run, American Sniper will be the top-grossing film of 2014.
The Wachowski siblings' baffling sci-fi thriller Jupiter Ascending finished in fifth place with $10.7 million. The poorly reviewed flick has now made $33.8 million, but will still go down as one of the year's biggest flops. That $33 million will do nothing to regain the film's $175 million production budget. Paddington continued its solid run in sixth place with $5.7 million, a 10% uptick from last weekend. The British kids film has now made $63.9 million.
In seventh place was (ironically) Seventh Son, the other big-budget February flop. The film pulled in $4.8 million this weekend, which was enough to raise its total to $14.1 million. A finish around $20 million should be expected. The Imitation Game finished in eighth place with $4.1 million, a mere 11% drop from the previous weekend. The Weinstein Company's word of mouth dynamo has now grossed $80.3 million and could crawl its way to $100 million.
The Wedding Ringer began to slow down its run, pulling in $3.7 million over the holiday frame. The Kevin Hart comedy has now grossed $60 million and will probably end its run in the $70 million range. And finally, Project Almanac rounded out the top ten with $3.3 million. The found footage time travel movie has now made $20.1 million.
Next weekend sees the release of Hot Tub Time Machine 2, The DUFF and McFarland, USA. Here are my predictions:
1. Fifty Shades of Grey- $31 million
2. The SpongeBob Movie: Sponge Out Of Water- $30 million
3. Kingsman- $22.4 million
4. Hot Tub Time Machine 2- $15 million
5. McFarland, USA- $13.5 million
6. American Sniper- $12.9 million
7. Jupiter Ascending- $6.8 million
8. The DUFF- $6 million
9. Paddington- $4.9 million
10. The Imitation Game- $3.8 million
Image Credits: Yahoo, IGN, NY Daily News
Kingsman: The Secret Service, Matthew Vaughn's R-rated spy caper, was also a huge hit this weekend, snagging $41.7 million in second place. For a violent actioner like this, that's a truly spectacular opening. Positive reviews and good word of mouth ("B+" Cinemascore) helped carry the film through the weekend and will continue to help the film in the coming weeks. Kingsman cost $81 million, but Fox should have no trouble recouping their budget on this one. International box office has already been strong and a finish around $100 million in the US is likely. Hopefully we'll get to see more of these films, because Kingsman was flat-out terrific.
Paramount's The Spongebob Movie: Sponge Out Of Water continued its strong run this weekend in third place with $40 million. The animated film dropped only 27% from its debut weekend and will go on to make at least $175 million. Its current total is $103.1 million. In fourth place was American Sniper, which grossed $18.7 million in its fifth weekend at the box office. The film has grossed $306.4 million thus far and will finish with around $350 million. By the end of its run, American Sniper will be the top-grossing film of 2014.
The Wachowski siblings' baffling sci-fi thriller Jupiter Ascending finished in fifth place with $10.7 million. The poorly reviewed flick has now made $33.8 million, but will still go down as one of the year's biggest flops. That $33 million will do nothing to regain the film's $175 million production budget. Paddington continued its solid run in sixth place with $5.7 million, a 10% uptick from last weekend. The British kids film has now made $63.9 million.
In seventh place was (ironically) Seventh Son, the other big-budget February flop. The film pulled in $4.8 million this weekend, which was enough to raise its total to $14.1 million. A finish around $20 million should be expected. The Imitation Game finished in eighth place with $4.1 million, a mere 11% drop from the previous weekend. The Weinstein Company's word of mouth dynamo has now grossed $80.3 million and could crawl its way to $100 million.
The Wedding Ringer began to slow down its run, pulling in $3.7 million over the holiday frame. The Kevin Hart comedy has now grossed $60 million and will probably end its run in the $70 million range. And finally, Project Almanac rounded out the top ten with $3.3 million. The found footage time travel movie has now made $20.1 million.
Next weekend sees the release of Hot Tub Time Machine 2, The DUFF and McFarland, USA. Here are my predictions:
1. Fifty Shades of Grey- $31 million
2. The SpongeBob Movie: Sponge Out Of Water- $30 million
3. Kingsman- $22.4 million
4. Hot Tub Time Machine 2- $15 million
5. McFarland, USA- $13.5 million
6. American Sniper- $12.9 million
7. Jupiter Ascending- $6.8 million
8. The DUFF- $6 million
9. Paddington- $4.9 million
10. The Imitation Game- $3.8 million
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