Disney/Pixar's 'Incredibles 2' smashes records with spectacular $180 million opening weekend

After nearly 14 years of anticipation, everyone in the industry knew that Disney/Pixar's Incredibles 2 was going to be a massive hit. But in the weeks leading up to the long-awaited release, there was only one question- how big? Well, the pent-up demand for Incredibles 2 really was unbelievably high, as the Brad Bird-directed flick opened to $180 million this weekend, the biggest debut for an animated film in history. Beyond being a record for the medium, this sequel also destroyed the previous record holders by a substantial margin. The return of the Parr family beat the $135 million debut of Pixar's Finding Dory by nearly $45 million, a final tally that was far above all industry expectations. It's all the more impressive when you consider that Incredibles 2's 118 minute runtime is significantly longer than any previous animated smash hits.


In addition, the $180 million opening translates to the 8th-highest debut of all time for any film. This means that 3 of the 10 biggest debuts in movie history (not adjusted for inflation, of course) have come in the first half of 2018 (the other films being Marvel's Black Panther and Avengers: Infinity War). Incredibles 2 kicked off its run with $71.5 million, enough to place at #14 on the all time charts. Inflation notwithstanding, the sequel surpassed the $70.4 million opening weekend of the original classic in just one day. But it also maintained momentum throughout its debut frame, earning $58.8 million on Saturday and $49.6 million on Sunday.

In terms of other miscellaneous records, Incredibles 2's record-smashing opening is the 2nd-highest debut in June history, behind only Colin Trevorrow's Jurassic World (we'll see if next week's Fallen Kingdom can find its way into the record books). If you look at the entire summer, Incredibles 2 now holds the 4th-biggest debut of the season, behind the aforementioned dino flick and the first two Avengers films (Infinity War technically opened in April, so it doesn't count). This is also the biggest opening for a film rated G or PG in history, surpassing fellow Disney title Beauty and the Beast.


Overseas, the film made $51.5 million, in what Box Office Mojo reports was 26% of the international market. With the FIFA World Cup dominating headlines around the globe, many audiences won't get a chance to see this one for weeks or even months. Basically, the jury's still out on how high this will soar. But if it explodes in all international territories like it did in the US, we're almost certainly looking at a final gross of more than a billion dollars.

This is obviously another huge win for Disney, and it's even more crucial considering that the studio is coming off the relatively disappointing performance of Solo: A Star Wars Story. With this runaway success, Incredibles 2 will likely hop to the #3 slot on the yearly box office charts by the end of next weekend, jumping over Deadpool 2, Solo, and breakout horror flick A Quiet Place. That means Disney will have the top three movies of 2018 so far, and there's little on the calendar that indicates any other film stands a chance to beat these titles.


A final tally between $500-600 million is not out of the question for Incredibles 2, especially with the lack of animated competition until Hotel Transylvania 3 and the "A+" CinemaScore. Next weekend will be critical in determining how this film will play, as the arrival of Jurassic World: Fallen Kingdom in North America could throw a wrench in this film's long-term strategy. If Incredibles 2 drops like a rock, it'll probably wind up closer to $500 million. But if it holds up against the blockbuster sequel, the sky is the limit for this one.

In other box office news, Ocean's 8 finished in second place with $19.5 million, dropping 53% from its opening weekend. That's good enough for a very solid $79.1 million total. Warner Bros.' Tag was the other major new release of the weekend, earning $14.6 million in third place and receiving a "B+" CinemaScore. This could be a solid word of mouth hit over the next few weeks, even if the reviews haven't been all that great. And finally, Columbia's Superfly finished in seventh place with $6.3 million, which translates to a five-day total of $8.4 million. Like Tag, the crime remake also received a "B+" CinemaScore.

Next week, it's all about the return of the dinosaurs. Come back to see if the summer momentum keeps going!


Images: Disney/IMDb

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